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dallasadmin
March 19th 2020

Your product has the potential to make a positive impact on the local and global community. You want to make your message heard in unique and effective ways.  How can you attract customers to your product over the noise and pace of today’s culture? Learn how you can maximize every avenue to bring your products to the forefront. Educate yourself in utilizing SEO (Search Engine Optimization) and header tags.

Succeed with SEO

Many business owners and influencers bat the term “SEO” around, yet a majority don’t fully understand its meaning and application. SEO refers to the process of making your product readily available during an internet search. Follow these important steps for making sure to enhance your visibility:

  • Figure Out What Your Customers Are Seeking 

Brainstorm by putting yourself in the customers’ position and thinking as they do. What internet searches may they be making?  What terms or phrases are they using?

This step may best be accomplished with a collaborative effort between staff members, consultants, or a current customer base. This can be a fun, energy-building process as you realize all that you have to offer a wide range of consumers. 

While brainstorming, consider the common key terms that you are using. Do you serve your customers best by offering economic choices, or is uniqueness your specialty? Do you offer premium quality beyond your competitors? Think about your service or product line from all angles.

  • Look For Common Keywords To Target The Optimization Of Your Web Presence 

Keywords are the main instruments for driving your SEO. Keywords are the terms and phrases that describe your content and purpose. They are the common terms that customers will enter into search engines, often referred to as “search queries.”

Keywords should be intentionally woven into the content of the article in titles, subtitles, and within the first and last paragraphs. Forms of the keywords should be naturally woven within the main bodies of the text.  

A major mistake to avoid is trying to “keyword stuff,” or artificially loading keywords into strategic places. This usually leaves the reading of the text stiff and awkward. This novice practice can actually hurt a website’s SEO ranking. For example, Google will penalize a company’s search ranking for trying to overuse keywords.

  • Find Ways to Get Other Websites To Link To Your Site

Encourage other websites to link back to your website. Networking is an excellent way to get the word out about the benefits of your product or service. Network at trading fairs, with online groups, and other appropriate avenues. Seek to build crosslinks slowly and accurately, so those that come to your webpage through another site will truly benefit from visiting. Offer to provide applicable links to other complimentary service and product providers in exchange for a presence on their websites. 

Highlight with Header Tags       

When seeking to optimize your website’s presence, you don’t want to focus only on content. You also want to learn how to skillfully use the format of your text to promote your message. This can be done through the strategic use of header tags. Learn what header tags are, how they relate to a website’s SEO, and how to effectively use them.

Header tags are used within the HTML (Hypertext Markup Language) system for tagging files to achieve color, font, graphics, and hyperlinks on the web. The header tags are designated through a series of symbols in the code for the setup of the page: <h1>, ,<h2>, <h3>. 

Header tags are usually larger texts that stand out from the rest of the content and designate the title or other emphasized text on the page. Each subsequent number designates a lesser degree of importance on the page. It is preferable to use one <h1> tag per page, and more than one of the lesser tags as needed. This is similar to the format of a heading with several subheadings. 

Effectively communicate and use header tags by following these guidelines:

  • Add Structure to Your Content

Your header tags should provide clear, simple organization for your page. Headings and subheadings should be direct, informing the reader of the information that is found within the text that follows. Think of header tags as a table of contents, with the <h1> tag introducing the title, <h2> pointing to the subtitles or topics, and so forth.

  1. Aid the Ebb and Flow of Your Web Presence

           You don’t just want your potential customer to find your page, you want him or her to stay. In order to achieve this goal, you want your text to have a layout that is quickly scannable. 

Less than a fifth of internet users read articles word for word. The rest are scanning content to find what is applicable for them. You want a web page that is attractively broken up into digestible bites. Header tags are very effective in making an article easy to scan, review, and share.

  1. Combine the Power of Keywords and Header Tags

            Header tags should contain effective keywords throughout the layout, and keywords are further emphasized with the separate lines, text sizes, and fonts of header tags. The two aspects work together to bring your content to the forefront. Always remember to use the combination sparingly and with balance so that the flow is natural and inviting.

Header tags positively influence a website’s SEO ranking in much the same way as keywords do. They communicate importance and purpose, thus honing your presence to attract a premium flow of customers. The internet world of advertisements is growing in both scope and variety. Build your strong foundation through the effective use of SEO and header tag strategies

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