Do you have a business and the thought of managing your online presence is overwhelming or simply a hassle? Do you want more time running your business and not have to worry about connecting with your customers online?
Chances are, you answered yes to one of those questions. When the World Wide Web became available for the public in August of 1991, it changed how businesses operated from then on. Now, you have to devote time to tweeting, liking, hashtaging, posting and following all day on social media and your website. The internet’s influence on businesses will only continue to grow in 2020.
I am sure you would rather do what you love about running your own business than spending your day on your company website and social media. You can take comfort in that you are not the only business who feels that way. Experts are out there to help you. They are a full-service digital agency.
What is a Full-Service Digital Agency?
Before we jump into the reasons why you should consider enlisting the help of a digital agency, we will tell you what they are and how they can help your business.
A digital agency does all the work you or your staff has to do now with regards to your online presence. That includes, but not limited to, creating and maintaining your website, social media posts and developing successful SEO strategies tailored to your specific business.
Here are five reasons why you should consider hiring a full-service digital agency for 2020 and the years to come.
#1 Focus on Your Business
The biggest reason why hiring a full-service digital agency is a great idea is because then you can spend your eight-hour work-day focusing on areas that you excel in. There is no need to go through the learning curve of navigating through social media platforms, drafting posts for your feeds or content for your website.
Creating an online presence is difficult and time-consuming. It takes time away from you to manage your website, marketing, and branding. There are websites out there to make things easier, but then there is the matter of finding those websites. An example of a website geared to make social media posting easier is Buffer.com. It allows you to draft social media posts and decide the day and time for when they are automatically posted on your news feed. Even then, you still have to learn how to use those third-party websites. If you give the responsibility to others at your business, you still need to train an in-house team on all the facets of social media and your website platform.
When you hire a full-service digital agency, you do not have to stress over the learning curve of getting an online presence or train your staff. Instead, you simply let the agency and their experts handle everything for you.
You may be thinking that having trained and seasoned experts to handle your affairs on the world wide web sounds amazing, but how much will that cost? There is good news because hiring a full-service digital agency is actually more cost-effective than other methods. When you hire an agency, you will pay a monthly fee for their services.
Despite this monthly fee, it is more cost-effective because you will not have to individually hire any in-house personnel. Doing so would require time and money recruiting and training not to mention having to pay salaries and benefits for those new employees.
#3 Accomplish Your Business’ Specific Needs
When you hire a full-service digital agency, their sole purpose is to help your business reach specific goals that you set. They spend their days brainstorming ways to improve your online presence. They are there to make you and your business succeed with more marketing, higher sales, and increased traffic online and in-store. All you have to do is tell them the goals you hope to accomplish with your business and they will work with you to make them a reality.
#4 Gain Support from Experts
When you decide to hire a digital agency for 2020, you tap into the leading experts in managing online presence for businesses. These teams have knowledge and experience working with businesses throughout all industries. They understand what exactly SEO is and how to boost sales.
These agencies are already outfitted with a slew of programs to help your business. They will have teams who stay updated on algorithm changes and who will know just how to act when these updates occur.
#5 Consistency Across the Internet
If you were to hire one person to manage your website, it is likely that they are not an expert on everything relating to the world wide web. For example, let’s say you hire a web developer who does an amazing job with your company website, but does not know the first thing about posting on social media and using SEO to your advantage. Because of this, you will have to hire a social media expert.
When you use a full-service agency, they have all the skills needed for every facet of your online presence. Another key benefit of hiring an agency to handle your online affairs is that they will stay consistent throughout all your online platforms. From your website to your social media posts, your business will have a consistent brand and marketing.
As you can see, there are many benefits of hiring a full-service digital agency for 2020. Not only will doing so let you focus on what you love to do, but it will save you time and money with hiring and training an in-house team yourself. With these agencies, you will have access to experts whose main goal is to meet your business’ specific needs and make your company grow.