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November 21st 2019

Many people think that Google’s voice search is just an element of convenience, but it is so much more. Google voice search is changing the way that Google handles search queries, how people search for their information, and the overall attitude that society has towards search engines in general.

In this article, we will discuss why Google’s voice search is so unique and how its development has had an impact on technology. We will also discuss how businesses need to create content ads with voice search in mind, and what voice search might look like in the future.

What is Google voice search?

Google voice search is a tool that allows people to search for information on Google through voice commands instead of typing something into the search bar. It can be used on a desktop or a mobile device. Some smartphones require someone to say “Okay, Google” before searching for the information. This command “awakens” the Google app so it will be alert for the next words the person says. On most desktops, you can just click on the microphone icon next to the Google search box to activate the voice search option.

The results that come up in a search don’t change depending on whether the search is done through typing or talking. Voice search offers the same results that a typed search would.

Some Google voice search history 

Google voice search was first introduced in 2010, in Google Labs. Initially, it was completely different than it is now. People needed to call a phone number from their smartphones, and an automated voice would answer the line with “Say your keywords“. People would then say what they wanted to search for, and a new webpage would pop up with the results.

This is very different from how Google voice search works now, but at this point, this was almost 10 years ago. This remedial version of Google voice search is what launched the method that we use today. A few years later, Google began making voice recognition technology available in many of its products, including Google Maps and Google Now.

The Hummingbird update 

Google made a huge change a couple of years ago, and we refer to it as the Hummingbird update. This update changed the method of semantic search. Semantic search is the implied meaning behind search queries.

The Hummingbird update improved Google’s ability to understand its users’ searches, which was a very big deal for Google at the time. Google wanted to give people a better search experience, and this update is exactly how they did it.

For example, this update helped Google to infer what its users were looking for in a search. If a user searched for someone with a certain name, and then searched again and asked “How old is she?” or “When was she born?” Google would be able to understand the search and realize that the user is still referring to the person he originally searched for.

The future of search 

Google voice search has been a vital component of Google’s virtual assistant, Google now, for many years. Google’s sophisticated search engine along with its language technology makes it better than other virtual assistants like Amazon’s Alexa, Apple’s Siri, and Microsoft’s Cortana. They are all very similar in function, but Google still runs the show.

Google’s voice search has developed over recent years and has given us a glimpse into the future. For example, Google has shaped Google Analytics to make it simpler for its users to identify different types of conversions and is planning to add voice query data to the Google Search Console. Google knows that the way search for our information has changed, and the modern multi-device media makes it necessary to have a search engine with high capabilities.

People are using voice search very often  

Voice searches increase in popularity by the day. What are people searching for? It all depends on their age.

Most adults use voice search to ask for directions, which is fantastic. Using this hands-free search method makes it easier and much safer than attempting to type in directions in Google Maps while driving.

Aside from directions, people are using voice commands for a variety of other uses. People use it for texting, to check the time, to play a particular song…the list goes on.

Sure, these functions are pretty basic, but, amazingly, you can say a command and your smart device takes directions from you. This kind of advanced technology brings a sense of hope for the future. Imagine what kind of advances voice search will have made in a few years.

The popularity behind Google voice search 

There are a variety of reasons behind the growing popularity of voice recognition technology and not just the Google voice search. Amazon’s Alexa, Microsoft’s Cortana, and voice search on Android devices are all frequently used. Why? Because of the ease in talking versus typing. Sure, typing is simple enough, but talking is easier. The average person can type about 40 words per minute but can say about 150 words per minute. More words, less effort.

The sales figures behind voice integration products also prove their high popularity. Consumers seem to be enjoying these products and show that they are willing to pay money for these devices and services.

Local searches 

People are using Google voice search for local searches, which is a great feature. Data shows that they are asking people to help them find local goods, shops, and restaurants. They are also using it to find out important local information, like parking availability.

Small businesses depend on these kinds of searches to be successful. Google’s “near me” searches are what give most small businesses their initial advertising, especially if they have a Google business listing. Data shows that users constantly use their mobile devices to find things locally.

Voice search and marketing 

Google has arranged its services and products into one main profile system that allows for a very personalized web search system. For a while, this was in the plans for Google, and they mastered it within recent years.

This strategy has made way for a unique marketing strategy called people-based marketing. As its name suggests, people-based marketing makes it possible for advertisers to target specific users. Right now, people-based marketing is revolving around users’ searches and what they purchase on their smart devices. In the future, though, there may be a shift in this marketing strategy, and it could be based around our voices. Google will be able to recognize your habits and your voice.

Over time, Google begins to learn the unique characteristics of your voice and how you speak. In turn, it also learns your searches, browsing pattern, and other personal information. No two voices are exactly alike, and Google knows when you’re using its technology versus someone else. For example, if you say a command with your voice, your smart device will recognize your voice and complete your command. But, if your friend tries to do the same thing, your device won’t recognize his voice and it won’t work. That’s just one instance of how well Google knows you.

Google is constantly learning about you and analyzing your likes, dislikes, and overall online behavior. This is how AdWords advertisers can pinpoint what users want and don’t want. They target users and send them ads based upon their searches and other data. It’s a very sophisticated marketing strategy.


Google voice search is at the forefront of sophisticated technology, and as time goes on, its capabilities are only going to get more high-end. As voice search becomes more and more popular, people are going to start forgetting about typing altogether. Convenience is the most important thing, and that is what voice search provides for people. Smart devices were made with convenience in mind, and that is why they go hand-in-hand with voice technology.

Marketing strategies are driven by Google and its capabilities. Small businesses and large companies alike are considering Google when planning their ads and marketing techniques. They know that voice search is popular, and they want users to be able to access their business information anywhere, at any time. Google is a huge part of that.

Google is going to continue to improve its technology, and if its plans are anything like what we’ve seen in the past 10 years, then we can expect big things. in 2010, voice search was brand new and people were just beginning to use it. Now, it is shaping the way people search, communicate, and in a way, live their lives. The power behind this technology is awe-inspiring, and we are looking forward to seeing what Google has in store for us in the future.

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